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Because the company started as a small family-run business, being cost-effective and considerate of resources were guiding principles. Great care was taken to limit the amount of water used, to reduce the waste of natural fabrics, or to reclaim waste energy in manufacturing processes. For example, last year the company introduced a new sustainable fabric range with reduced environmental impact. Back in 2015 they launched the SustainaWOOL Integrity Scheme to promote the supply of sustainable raw materials. According to the most recent CSR report, 100% of their electric energy was bought from certified renewable sources. The company has also introduced a range of improvements in the automated dyeing system to  reduce energy consumption and increase reuse of the contents of the dyeing tanks.
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Catering to the luxury fashion market meant prioritizing quality and finding ways of maintaining it for decades. The key to ensuring such a high standard of products is the ability to trace resources to their origin - something that remains one of the hardest problems to solve in modern day supply chains.

Laura Ivaldi has been working at Vitale Barberis Canonico for 16 years, and is in charge of the ... [+] mending department

Vitale Barberis Canonico, official Instagram account Any conversation about sustainability cannot leave out a discussion about labor practices and the fair treatment of workers. Vitale Barberis Canonico has been a part of the local community for centuries and some of their employees come from families that have been with the company for 14 generations. When people work together and live in the same community for generations, treating workers fairly is imperative to the company’s success and survival. The company’s welfare benefits include supplementary health insurance, as well as wage protection in case of serious or long-term illness. It has also run several community programs like apprenticeship, educational initiatives, events and offers a special benefits card in partnership with 120 local businesses. The company has stood by these principles even through the current unprecedented crisis and not a single employee has been laid off or furloughed.

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With an economic crisis under way and catastrophic climate coming further down the road, building fashion businesses with sustainability in mind is the only acceptable way forward. Francesca Venturi, founder of Elevate., echoes this sentiment. Her company serves as a PR consultancy for fashion brands in Europe and The Middle East and through her work she stays up to date on current trends in the industry. When discussing the topic of sustainability, she told me, “Consumers are becoming more cautious and considerate of sustainability. Where products came from, who they are made by, how they’re produced. Ignoring this is simply not an option for any business in the long term”.
Despite today’s difficult circumstances and an unclear future, the fashion industry has been given an opportunity to remake itself and start functioning in a better way. Perhaps we don’t need to reinvent the wheel and only look to technology for all the solutions but can instead turn to ways of doing things that have stood the test of time. The recipe for a better future could be built on coexistence with local communities, fairer labor practices, and sustainable production methods. Because we can no longer afford exponential growth, we must revisit our presumptions and start producing fashion in a way that is considerate of the environment and the people making it. There is no better time to reboot the industry than right now.

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